bookmark_borderTips For 2023 Mobile Growth Strategy

The stop of 2022 has arrived, and you`re making plans your 2023 cell sport advertising and marketing method. Because we’re marketers, we have to start making grandiose statements approximately the approaching yr and the way to make 2023 the quality yr yet. Let us anticipate that the cell panorama continues to be in a consistent nation of flux. As there are greater apps than ever before, opposition is fierce. AND there may be a recession, so anticipate that this may make your activity even greater difficult.

But do not permit the doom eat you! All of this lays the foundation for creativity and innovation. Here are some of our professional recommendations that will help you kickstart your cell sport advertising and marketing method for 2023.
Track sport app class and competitor trends
Not certain in which to start? Examine what your class’s competition are doing. Is the layout of different apps withinside the identical genre/class consistent? Take word of a number of the similarities you be aware and keep in mind whether or not there may be some thing you could do otherwise to face out even as last on emblem for the class. keywordinstalls This will spotlight your awesome differentiator.
Optimize Your Contextual Funnel
You understand you have to optimize each degree of this visitors funnel, or you will be out of labor due to the fact your sport is not profitable.

However, in 2023, this funnel is now not a unmarried funnel. Users aren’t an amorphous mass with the identical wishes and paths. By optimizing handiest one funnel, you’re inherently dropping customers due to the fact you’re handiest guiding them via one message.

Contextual Funnel

You have to phase your customers into an target target market in case you can’t become aware of character customers and rely upon your advert community to do all the concentrated on legwork. And you have to really recognize the ones audiences too and tailor your creatives and messages to them at each degree. Platforms (Google and Apple) are doing greater to assist this with the aid of using supplying Custom Product Pages and Custom Store Listings. They’ve found out that when you have to apply the identical messages and creatives for everyone, you might not be capable of convert them effectively.

Understanding in which customers are coming from, what their motivation is on the time of arrival, what is riding them to play, the way to layout creatives that communicate to the ones motivations, and the way to layout activities and down-funnel messages so one can capture them on the proper second are all a part of optimizing contextual funnels.

However, this more attempt is crucial to look a significant effect in place of chasing tiny, brief overall performance boosts that are not replicated later.

Create Your Media Mix Model
You should use media blend modeling to get the maximum from your cellular recreation advertising efforts (MMM).

If you`re unusual with the term, media blend modeling, additionally called advertising blend modeling, is a statistics evaluation approach that lets in app entrepreneurs to degree the effect of unique marketing and marketing campaigns and harder-to-degree efforts, in addition to decide which factors contributed to the fulfillment.

With this information, app entrepreneurs can extra efficiently optimize their cellular recreation advertising campaigns and keep away from losing time and advert greenbacks on dropping strategies. And theycano take over the world.

Why is MMM so critical in 2023? Apple and Google’s newfound dedication to person privacy, like the entirety else you’ve got heard for almost years, has modified the recreation. Look, attribution has usually been a mission for every body who isn’t always a UA manager – how do you hopefully characteristic customers who do not have a tracker? (You already recognize our methods, however study one in every of our different posts approximately natural attribution/influencer methodology/television ads, etc.) It simply have become a LOT extra crucial while UA monitoring have become extra complicated.
Make an Attempt at TikTok Marketing
Social media has usually been an powerful technique of app advertising. However, Facebook has been difficult hit with the aid of using dimension changes, Mobile Accessories Manufacturers and making an investment your complete finances is each steeply-priced and risky.

TikTok has grown with the aid of using leaps and boundaries in latest years. It now has over one thousand million customers in 150+ nations worldwide. If your recreation is aimed toward humans elderly thirteen to 60, you may locate your target market here.

The key to fulfillment on TikTok is to make your content material appear like content material in place of a set of ads. Consider jogging giveaways, sponsoring stunts, developing song films and skits, and displaying off some fancy dance moves—all at the same time as selling your recreation(s).

Working with influencers who create pleasing content material for a residing is one of the best (and easiest!) approaches to perform this. However, this could necessitate extra investment and isn’t always the handiest option.

Examine the App Store and/or Google Play Indexing Procedures
Keywords are listed in another way in Google Play and Apple’s App Store. Your app ought to rank for hundreds, if now no longer thousands, of key phrases on the identical time. It’s crucial to recognize how every app save indexes key-word terms in another way. Both stores, however, use key phrases to decide your relevance, so make certain your key-word method is applicable for your app.

bookmark_borderZuckerberg urges Meta employees to use VR for meetings

Mark Zuckerberg, chief executive of Facebook’s parent company Meta, urged his company’s employees to hold virtual-reality headsets for online meetings, leading many to rush to buy the devices.

Meta’s Horizon Workrooms app, which will be launched in January 2021, allows users to communicate as avatars in virtual workspaces. This year, Zuckerberg asked employees to hold meetings through the Horizon Workrooms app, a person familiar with the matter said. But access to the Horizon Workrooms app requires a Meta Quest 2, a virtual reality headset developed by the company.

Many of Meta’s employees had not previously used virtual reality headsets and didn’t have the time to set them up, the sources said. After Zuckerberg’s request, the employees had to buy equipment and register it before supervisors found out.

In August, Meta raised the price of the Quest 2 from $299 to $399. Released in 2020, Quest 2 was originally called Oculus Quest 2, but Meta changed its name to Meta Quest 2 in 2021.

Meta did not immediately respond to a request for comment. Meta spokesman Andy Stone previously said in a statement that it’s easy to “be skeptical of new technologies” but harder to develop them.

“That’s what we’re doing because we firmly believe that the metaverse is the future of computing,” Stone said.

Two Meta employees said some employees within the company referred to important Metaverse projects as “Make Mark Happy,” abbreviated to “MMH (Make Mark Happy).”

Internal memos show that Meta employees don’t have high usage of the Horizon Worlds metaverse app.

“Why can’t we like what we build and keep using it,” Vishal Shah, Meta’s vice president of Metaverse, reportedly wrote in the memo. “The simple fact is that if we Don’t like it, how can we expect our users to like it?”

bookmark_borderWhy Musk is reluctant to buy Twitter at a lower price

Just days before Elon Musk’s re-offering to buy Twitter at “the original price,” the two sides had discussed a deal at a $50-a-share discount, but Musk ultimately didn’t take it, people familiar with the matter said .

The $50-per-share price offered Musk about an 8% discount from the original $54.20-a-share price, saving Musk more than $3.3 billion (about 23.6 billion yuan) from his original total offer of $44 billion. ).

While they have discussed other prices, two people familiar with the matter said $50 a share was a price the two sides had discussed back and forth in the last app reviews However, talks between the two sides quickly fell apart, something that often happens when Musk negotiates with Twitter and its executives. Shares of Twitter were up 2.40% at $50.36 as of Monday’s close.

Why give up lower prices?
Musk ultimately settled on a deal at the original price and original terms of $54.20 a share because he refused to accept the renegotiations between Twitter executives and the board, Musk’s lawyer Alex Spiro said. The “various things” required to be included in the transaction.

“They want carrots, but not sticks,” Spiro said.

Spiro did not disclose the specific request made by Twitter. However, the main sticking point in the months-long tormenting negotiations between the two sides has been Musk’s allegations that Twitter has mischaracterized the number of “bots” or inauthentic accounts on its platform. Musk’s lawyers have been chasing the documents and subpoenaing Twitter executives and employees for evidence of fraud related to it.

Musk likely wanted to remain flexible, so it might make more sense for him to stick with the $54.20 offer he had initially agreed to. In fact, in his first takeover offer letter, updated last Monday, Musk’s lawyers made it clear that the billionaire can still take whatever action he wants with Twitter. The $44 billion offer “does not waive or impair any of their rights, including their right to assert defenses and counterclaims in the lawsuit,” the letter said.

Meanwhile, Twitter wants Musk to drop the search for bot accounts, so this could become a point of negotiation when the two sides discuss a deal for a lower price of $50 a share. Twitter allegedly disputed Musk’s vague wording about the debt financing. If Musk wants to buy Twitter at a discount of $50 per share, then whatever the bank of his choice and other financiers decide to do, Twitter wants him to do it.

To get around the restrictions proposed by Twitter, and with court trials and testimony on the horizon, Musk decided to buy Twitter on all terms initially agreed to in the April merger contract, people familiar with the matter said.

The recent negotiations were briefly mentioned in a Delaware Chancery Court legal filing last Thursday. Musk asked for an immediate and unrestricted stay of the lawsuit and trial. His lawyers said the trial and case are now effectively “meaningless” with Musk’s renewed full-price offer, accusing Twitter of refusing to “accept an affirmative answer.” Musk’s lawyers say Musk could become Twitter owner by October 28, as long as Twitter stops stalling.

Twitter objected. Lawyers for the company said they did not believe Musk’s words at this time. They insist that if a bank commits to financing his purchase of Twitter in excess of $12 billion, as he claims, the deal should be able to close by Monday, Oct. 10.

Ultimately, Judge Kathleen McCormick put an end to the arguments. She sided with Musk and agreed to put the lawsuit on hold, but only until October 28. She said the next three weeks will be devoted to Musk and Twitter “closing the deal.” If they can’t reach a settlement, though, a trial will take place sometime in November.

bookmark_borderApple iPhone 14 series sales data exposed for one week

On September 16, the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8 and the new Apple Watch SE were officially released at the Apple Store and e-commerce platforms.

According to the Securities Times, Sandalwood e-commerce market monitoring data shows that the 7-day pre-sale sales of Apple’s iPhone 14 series on Tmall platform increased by 7% compared with the 7-day pre-sale of the iPhone 13 series, and sales increased by 17% year-on-year; In terms of sales volume, pre-sales of the standard version of Apple’s iPhone 14 series decreased by 70% year-on-year, and pre-sales of the Pro series increased by 56% year-on-year.

Apple iPhone 14 series sales data exposure for a week: the standard version has dropped sharply, the Pro series has increased significantly Mobile Accessories Manufacturers

As of September 19, the cumulative sales of Apple’s iPhone 14 series on the Tmall platform decreased by 6% compared with the same period of the iPhone 13 series, and sales increased by 4% year-on-year; in terms of sales by version, the sales of the standard series decreased by 71% year-on-year, and the Pro series decreased by 71% year-on-year. Sales volume increased by 38% year-on-year.

Apple iPhone 14 series sales data exposure for a week: the standard version has dropped sharply, the Pro series has increased significantly

Analyst Ming-Chi Kuo previously said that Apple has asked Hon Hai Foxconn to switch the production line of the iPhone 14 to the iPhone 14 Pro model, and said that after the production line switch, the iPhone 14 Pro series shipments will account for the entire iPhone 14 shipments in 2022. The iPhone 14 Pro Max will account for about 30-35% of the overall iPhone 14 series shipments in the second half of 2022, making it the most popular iPhone 14 model.

IT House learned that Apple said that the iPhone 14 is equipped with a new dual-camera system and a new TrueDepth front camera, which is more powerful than ever; iPhone 14 Pro and iPhone 14 Pro Max launched Smart Island, introducing the intuitive experience of iPhone with a new design It is also equipped with an all-weather display and a 48-megapixel main camera for the first time on an iPhone. All models have the battery life you need for a day and groundbreaking safety features such as crash detection.

bookmark_borderWhat are the new features of the iPhone 14 camera?

Presumably the iPhone 14 that everyone is longing for has already arrived! It is well known that the iPhone 14 series has added some new features in terms of imaging this year. When many students get the real phone, they still don’t know how to better utilize the value of the new features of the iPhone 14?

In this article today, we will use several new camera functions of the iPhone 14 series to make a real shooting tutorial, so that you can better use the new iPhone to take wonderful blockbusters!

What are the new features of the iPhone 14 camera?

*The pictures in this article were taken by iPhone 14 and iPhone14 Pro Max. Image upload is compressed

Closer to home! We all know that the iPhone 14 Pro series has upgraded the resolution of the main camera from 12 million to 48 million pixels for the first time, so how much does high pixel help us in daily shooting?

What’s the use of 48 megapixels?
48MP is referred to as 48MP. By default, the photo pixel of the iPhone 14 Pro is still 12MP. You need to open it in the settings to take a 48MP photo. Setting path: Settings-Camera-Format-Apple ProRAW-Select ProRAW resolution (48MP) ).

It should be noted that when we turn on buying google play reviews ProRAW (48MP), the file size of each photo is about 75M.

What are the new features of the iPhone 14 camera?

Compared with most Android phones, you need to turn on the professional mode to turn on the RAW format. It is much simpler to turn on the ProRAW format on the iPhone. After completing the above settings, you only need to click on the upper right corner of the camera interface to turn on/off the RAW format.

What are the new features of the iPhone 14 camera?

Some students are going to ask, the ProRAW format of the iPhone 14 Pro has 12MP and 48MP, what is the difference between them?

ProRAW (48MP): “RAW format” is not unfamiliar to everyone. Most Android phones on the market support shooting in RAW format, but they are basically non-full-pixel RAW format photos. The iPhone 14 Pro is one of the few models on the market that supports full-pixel RAW shooting.

This is because once the mobile phone needs to meet the high pixel and RAW formats at the same time, it will be a big test for the processing power of the mobile phone chip.

Even if the iPhone 14 Pro is equipped with the strongest A16 bionic chip in the history of the iPhone, after turning on ProRAW (48MP), it takes about 2 seconds to press the shutter every time.

What are the new features of the iPhone 14 camera?

But the full-pixel RAW format does allow us to obtain a high-resolution, high-dynamic-range image. The advantage is that there is more processing space in the later stage: in addition to adjusting the tone and color of the photo, it can also be enlarged and cropped for the “secondary composition” in the later stage.

For example, this photo was taken with the 48MP ProRAW format turned on. If we arbitrarily crop a part of the photo, we will also get a photo with clearer details.

What are the new features of the iPhone 14 camera?

What are the new features of the iPhone 14 camera?

▲ iPhone14 Pro Max (1X) / RAW (48MP) cropped magnification effect

What amazes me is that with the blessing of the A16 bionic chip, the iPhone 14 Pro’s built-in editor or the third-party retouching software Lightroom is also very smooth to process RAW (48MP) format photos, so students don’t need to worry about processing RAW. (48MP) mobile phone will be stuck.

What are the new features of the iPhone 14 camera?

What I need to remind you here is that although the full-pixel ProRAW format can record more raw information, once this mode is turned on, you need to pay the price of large memory and shutter lag when shooting. So for the use of this function, my suggestion is to buy app installs use it when shooting some important moments or scenery pictures. It is recommended to use the normal format or 12MP ProRAW for daily use.

ProRAW (12MP): This format is not a full-pixel RAW format. It retains more information than ordinary formats while having almost no shutter lag, and can achieve better imaging results than 48MP in backlight and low-light environments.

What are the new features of the iPhone 14 camera?

▲ iPhone14 Pro Max (1X) / RAW (12MP) The original image is compressed and uploaded

What are the new features of the iPhone 14 camera?

▲ iPhone14 Pro Max (1X) / RAW (12MP) later pictures

It is worth mentioning that in addition to the main camera, the ultra-wide-angle, 2x, and 3x focal lengths of the iPhone 14 Pro series all support RAW (12MP) format shooting, which can retain more picture information in strong backlight scenes.

What are the new features of the iPhone 14 camera?

▲ iPhone14 Pro Max (0.5X) / RAW (12MP) Compressed and uploaded

In general, users need to master certain post-processing skills to get the most out of the ProRAW format. For daily shooting, I personally recommend that you shoot in the normal format.

Mobile phones can help us take good-looking photos more easily through computational photography, which is also one of the advantages of mobile phone photography compared to SLR photography!

For example, the 48-megapixel high-pixel iPhone 14 Pro is optimized by algorithms such as pixel four-in-one, and the normal format of the main camera or 2x focal length can directly produce photos with accurate exposure and color. In most scenes, we do not need to adjust the complex You only need to focus on the composition and the picture itself.

What are the new features of the iPhone 14 camera?

▲ iPhone 14 Pro Max (1X) / normal format

What are the new features of the iPhone 14 camera?

▲ iPhone 14 Pro Max (2X) / normal format

How about taking portraits on iPhone 14?
The iPhone’s image style has always been different from other mobile phone manufacturers. The iPhone’s pursuit is to try to “restore what you see”, of course, including portrait photography.

Today, when social pictures are dominated by “beauty”, the “reality” of the iPhone may not be favored by the ladies and sisters, but there are also many students who like the realistic portrait photos of the iPhone.

What are the new features of the iPhone 14 camera?

▲ iPhone 14 Pro Max (2X) / portrait mode

  • Four focal lengths for portraits –
    2x focal length: 2x telephoto is back in the iPhone 14 Pro series this time, but this is not a physical lens, but a 12-megapixel main camera quad-pixel sensor in the middle to take photos and videos with a 48mm focal length.

If you look at the multiples alone, some students may not understand the difference between 2x and 3x, but if you look at the shooting distance of daily portrait photography, you will find that 48mm is more friendly than 77mm telephoto.

For example: you go to dinner with your girlfriend, you sit across from her and take a good photo of her with 2x focal length, and if you shoot with 77mm focal length, you either need to go back a few steps, or It is very possible to shoot the effect of a photo sticker.

What are the new features of the iPhone 14 camera?

▲ iPhone14 Pro Max (2X) / portrait mode

There is also the fact that we want to shoot some objects. Using 1x will be too wide, and using 3x will have to go very far. If you are using the iPhone 14 Pro series, it is recommended to shoot with 2x focal length.

Although the 2x focal length of the iPhone 14 Pro is virtual, it can also take photos of the same quality as other lenses. In addition to shooting people, it is also particularly suitable for shooting still life. For example, here I used it to shoot a picture-in-picture photo .

bookmark_borderApple watchOS 9 developer preview Beta 2 released

Apple today pushed the watchOS 9 Developer Preview Beta 2 update (build number: 20R5307h) to Apple Watch users, 16 days after the last release.

To update to the new software, the Apple Watch needs to have a 50% battery charge, must be on a charger, and must be within range of the iPhone.

watchOS 9 introduces four new watch faces, including Moon Phase, Happy Hour, Cosmopolitan, Astronomy, and includes enhanced modern features for several of the most classic watch faces. The ECG ECG app now supports atrial fibrillation history function to obtain important information such as the estimated frequency of heart rhythm showing signs of atrial fibrillation, allowing users to better understand their physical condition. Users will receive weekly notifications about buy ios app reviews the frequency of atrial fibrillation and can view a detailed history in the Health app, including life factors that may affect atrial fibrillation, such as sleep, alcohol intake and exercise.

Sleep tracking now includes sleep stages, giving users more insight into their sleep. The Apple Watch detects whether the user is in REM sleep, core sleep or deep sleep through signals from the accelerometer and heart rate sensors. Users will see sleep stage data in the Sleep app on Apple Watch, see more details such as sleep time, and more metrics, such as heart rate and breathing rate, in the sleep comparison chart in the iPhone Health app.

Apple adds medication app. Allows users to create medication lists, create schedules and reminders, and view medication information in the Health app to help users manage and track medications, vitamins, and nutrients they take. Users can create personalized schedules for each medication and can set reminders to help guide users to take their medications.

The fitness app update adds custom workouts and improvements for runners, triathletes and swimmers. Fitness+ workouts are now supported for streaming to some third-party smart TVs. In watchOS 9, notifications have been redesigned to be less intrusive, yet still functional, and display as a new small banner when Apple Watch is in use.

Other new features include the CallKit API that allows VOIP calls to be received on the Apple Watch, Apple Watch Mirroring for controlling the Apple Watch from the iPhone, more quick actions with the “double-pinch” gesture, and the Reminders and Calendar apps ‘s update.

bookmark_borderAmazon’s Alexa is developing a new skill to imitate anyone’s voice, including deceased loved ones

Amazon is readying its Alexa voice assistant to simulate anyone’s voice, including those of deceased family members. It is developing a system that, when introduced, will allow Alexa to simulate a human voice within a minute of listening to a recording.

Rohit Prasad, Amazon’s senior vice president, said the new features could keep memories going during the pandemic when many people lost loved ones.

Microsoft has a similar system, but recently Microsoft has limited the system. The original intention of Microsoft’s system is to help those with language barriers or other troubles, but there are concerns that perpetrators may use the system to spread false political information. Amazon’s intentions are different, and it hopes the new feature will make Alexa help shoppers.

Another Amazon executive revealed that Alexa now buy ios app installs has 100 million customers worldwide, a number that is in line with Alexa device sales. January 2019 Alexa devices officially go on sale.

Prasad explained that Alexa’s goal is to become a general intelligence, which can adapt to the environment where the user is located and learn new concepts with only a small amount of external information; but Alexa intelligence is different from omniscient and omnipotent general artificial intelligence, which cannot be divided into two. To be confused, what DeepMind and OpenAI are after is general artificial intelligence.

Amazon also demonstrated new features at the conference. In a video, a child asks Alexa if she can read “The Wizard of Oz” in her grandmother’s voice. Alexa confirms the command, modifies the voice, and then reads it at a gentle pace, the voice is indistinguishable from a real person, and there is no mechanical feeling.

bookmark_borderMusk says Tesla’s Texas and Berlin factories are losing billions

Tesla CEO Elon Musk said the company’s new car factories in Texas and Berlin are facing challenges due to battery shortages and port problems in China, according to an interview published on Wednesday. Difficulty ramping up production and is currently losing billions of dollars.

In an interview with Tesla’s officially recognized “Tesla Owners of Silicon Valley” club in Austin, Texas on May 31, Musk said: “Berlin and Austin factories are huge now. The ‘money burner’. They’re really making a huge roar, that’s the sound of money burning.”

The Tesla Silicon Valley Owners Club divided its interview with Musk into three parts, the last of which was published on Wednesday.

Musk said in the interview that Tesla is producing a small number of cars at its Texas factory because of challenges in ramping up production of its new 4680 cells and because of problems at Chinese ports, its traditional 2170 cells are also stuck. predicament. “This will all be resolved quickly, but it will require a lot of attention,” he said.

Tesla’s Berlin plant is in slightly better condition, he said, because the company started production there using conventional 2170 cells.

Musk said the Covid-19 outbreak had previously caused a “very difficult” situation in Shanghai, where production was shut down. The shutdown has affected not only car production at Tesla’s Shanghai plant, but also at its buy ios app reviews California plant, which uses some auto parts made in China, he said.

According to a leaked internal memo, Tesla plans to suspend most production at its Shanghai plant for the first two weeks of July in order to upgrade the plant to boost output.

“The last two years have been an absolute supply chain disruption nightmare, one thing after another, and we’re not out of the woods yet,” Musk said.

Tesla’s biggest concern, he said, is “how do we keep the factory running so we can pay our employees and not go bankrupt.”

Earlier this month, Musk said he had a “super bad feeling” about the state of the economy and said Tesla needed to cut about 10% of its workforce and “suspend all hiring around the world.” Earlier this week, he said Tesla would cut 10% of its workforce within three months.

Tesla’s Berlin and Texas plants, which began production earlier this year, are critical to the electric car maker’s growth ambitions.

Musk said he expects Tesla to begin production of the delayed Cybertruck electric pickup in mid-2023.

bookmark_borderApple AR headsets are coming, CEO Tim Cook almost admits

Apple CEO Tim Cook recently all but confirmed that the company is working on a headset.

Cook was asked in a recent interview what he thinks is the key to the success of augmented reality (AR) in the consumer market. “As you may know, I’m particularly excited about AR. The key to any technology, including AR, is to put humanity at the heart of it.” He said this is in line with how important he has been to Apple in the past about AR echo the comments.

He then described Apple’s current work in this area, which focuses on AR applications on the iPhone and iPad, but then added: “But I think we’re still very early in the development of this technology. I Excited about the opportunities we see in this space, stay tuned and you’ll see what we have to offer.”

It’s one of the clearest examples of Cook admitting that Apple is embarking on bigger plans in AR. While current AR apps are useful for things like mapping a room or seeing if a new piece of furniture fits, it’s more likely that Apple has been building codebases for developers to develop apps for devices like headsets ( library) and tools. According to media reports, Apple has recently shown the AR/VR headset to the board of directors, and the company buy pbn backlinks plans to release it as early as the end of this year, but it may also be delayed until next year, before starting sales in 2023.

In the headset space, Apple needs to catch up with several other big tech companies, especially Meta. Last year, Facebook changed its name to Meta to focus on the metaverse. Separately, Microsoft first launched the Hololens MR glasses in 2016.

bookmark_borderChinese like Apple iPhone, but not enthusiastic about the App Store

According to reports, Morgan Stanley pointed out in the report that in May 2022, iPhone sales in China increased by 14% year-on-year, but the App Store did not grow much in the Chinese market.

According to the report, in May, the iPhone’s growth rate exceeded 14%, and the rapid growth rate was mainly brought about by the unblocking of the epidemic. The iPhone’s IB (Introducing Broker) market share in China has achieved 21 consecutive months of growth.

In contrast, the App Store is estimated to have only grown by 1% today through June, while the App Store in May 2022 will grow by about 6% globally.

According to data from the China Academy of Information and Communications Technology (CAICT), China’s smartphone shipments in May were about 20.6 million units, a year-on-year decrease of 9%, and April shipments decreased by 34% year-on-year, showing a significant rebound.

Morgan Stanley believes that iPhone shipments in China in May were about 4.2 million units, an increase of 14% year-on-year,buy app reviews while shipments of local Chinese brands decreased by 13% year-on-year, indicating that the iPhone’s share in China is growing.

The report also said that in May 2022, 11.8% of Apple users switched to Huawei, and 24.6% of Huawei users switched to Apple. Considering that Huawei’s share is smaller than Apple’s, the above comparison is not meaningful. Apple’s user retention rate remains high.

The easing of the epidemic is good for Apple’s retail sales, and it is also good for Apple’s Mac and iPad production. The data shows that the lead time for the MacBook Pro M1 as of June 16 was 56 days, compared with 62 days the week before.

Morgan Stanley analysis said: “Although the lead time is still 2 months, the shortening time may indicate that the supply chain is improving. Mac Studio was released in March 2022, and we have seen similar trends from this product. , the lead time decreased by 6 days on a weekly basis.”